No candy, make trouble! " Large scale art exhibition held in Central Art Museum

At 14:30 on May 14, 016, JNBY "no candy, make trouble!" The large-scale art exhibition opened in the blue harbor Central Art Museum. This large-scale art exhibition is hosted by JNBY JNBY, a children's clothing brand of Jiangnan cloth clothing group, and co organized by Central Art Museum.


The overall exhibition lasts for seven days. Sun Dongdong, a well-known curator, is the curator of the exhibition. The exhibition has invited well-known contemporary artists Wang Mai, Wang Yuyang, Chen Wenbo, Liang Shuo, Ju Ting, Tan Tian, Gao Ludi and Guang Yu to participate. Their works include toys made for their children in their daily life, At the same time, artists will be commissioned to customize a set of installation works full of space fun for the children. In addition, artists Huang Lin, Zhang Xun and Zhong Yunshu have cooperated with UCCA children's exploration workshop to hold three art salons in advance for this exhibition. The works completed by the church children will also be on display as scheduled.
 

Art, as a medium, expresses adults' understanding of children's world and children's exploration of the art world by means of art, and finally achieves the view that "children are born artists and artists are forever children". This core idea is reflected in all aspects of the exhibition. On the day of the exhibition, the children felt a kind of non didactic artistic atmosphere on the spot. While playing, the parents also felt the artistic talent of the children. This talent is sometimes "mischievous" and needs warm tolerance and encouragement from adults.

On the day of the event, not only a large number of works were exhibited, but also a creative fashion show was held. 30 children from JNBY JNBY consumer families displayed the latest products of this season in the installation works of artist Gao Ludi, which not only met the "candy theme", but also made children and parents enjoy a crazy and warm afternoon.

About the theme of the exhibition:
The theme of "no candy, make trouble" refers to a kind of children's behavior in the Western Carnival tradition. On the one hand, it implies that this is an art activity for children, and on the other hand, it also describes the unique atmosphere of the exhibition. As an exhibition, the "no candy, make trouble" tries to go beyond the general logic of the exhibition hall and transform the exhibition hall into a structural space with the triple nature of care, creativity and recreation. It includes not only the toys made by artists as parents for their children in their daily life, but also the contemporary artists and children will be invited to make art works together, At the same time, we will also entrust artists to customize a group of installation works full of space fun for the children present. On the whole, we will consciously highlight the basic form factors in the language of contemporary art, such as lines, colors, texture, space, light and shade, shape and other angles, and through the guidance and cooperation of contemporary artists, Strive to give the children a chance to re observe and reorganize all kinds of ordinary things in the daily world in an all-round way, so as to liberate the children from the general image imprisonment, and let them experience a pure creative happiness in the interaction with the exhibition.
Exhibition period: 5.14-5.21 10:00-18:00
Venue: 3rd floor, building 14, Blue Harbor International Business District, 6 Chaoyang Park Road, Chaoyang District, Beijing
About JNBY JNBY:
In January 2011, Jiangnan cloth clothing group launched its first children's clothing brand, JNBY JNBY, which was affectionately called "little JNBY". With the slogan of "free imagination", the brand creates a clothing series with great personality and imagination for the middle class families aged 28-40. With the help of the concept expression of contemporary art, it emphasizes the interactive experience purpose, and takes "freedom, imagination, surprise and reality" as the design core, so that every family can fully experience the fun of life. At the same time, we should encourage parents to grow up with their children, and when arousing their childlike innocence, we should look for more free, purer and happier space for communication and thinking, so as to show the real nature of children, so that every parent can truly realize their children's unique talents and fully experience the beauty of life.